2026 CUPRA Startup Day
It was a pleasure being part of the CUPRA Start-up Day 2026 at the SEAT S.A. Technical Centre. Proactivaudio was one one of the few selected start-ups to visit the R&D Team of Seat Cupra at their headquarters and showcase our solutions for active noise and acoustic echo cancellation.
Barbara Kieslinger, one of our co-founders, represented proactivaudio at this amazing event and engaged in inspiring conversations on next generation in vehicle audio experiences. We would like to thank the teams at CARNET and Seat Cupra for offering this opportunity and showing interest in our advanced technology.
Our multichannel active noise cancellation technology is designed to reduce road, tire, and engine noise in real time—especially critical in electrical vehicles, where road noise dominates the acoustic signature. This improves speech intelligibility, passenger comfort, and perceived vehicle quality, creating a quieter, more focused cabin. Delivered as lightweight, DSP-agnostic embedded firmware, our software-defined approach aligns with CUPRA’s transition toward software-defined vehicles, enabling over-the-air optimization.



