Whenever engineering meets art, usability and design are confronted, that is, if one aspect does great, the other one is at risk of going the other way. Harmony between both is key to persuade people to their next spontaneous buy, whether it is an electric car, a pair of jeans, a custom guitar or a […]
After months of startup acceleration and incubation spent in our early stage, a few messages settle in your head. The one message above all is — do not build a product that solves a problem, build one that fixes somebody’s pain. Easy said, however really getting to know your potential customers and their pain is a time-consuming and energy-draining task. But an indispensable […]
I love cars. Who doesn’t? The need for speed and engine roar literally push me in, ignoring the very reason of car existence (to take me from point A to point B). One more persuading argument to have an A-to-B do-not-care ride is to listen to my favourite music: a car interior with sound-absorbing upholstery is an excellent music auditorium, on a par with premium over-the-ear headphones. Sound absorption […]
During 2016 proactivaudio conducted a survey on teleconferencing satisfaction among professionals from public and private sectors. The survey aimed to understand what factors make good (and not that good) today’s videoconferencing systems for tele-collaboration. While the majority of the respondents were “neutral” or “somewhat satisfied” with their systems, it is the audio quality that turned out the main cause for negative feedback by far. […]